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Kaplan University

Bachelor of Science in Business Administration - New Media / Internet Marketing

The Bachelor of Science in Business Administration program is designed to help prepare students to pursue a variety of positions in the field of business while incorporating communication skills, critical thinking, and technical competencies required in the modern workplace. The program offers students an opportunity to develop a breadth of knowledge that could provide a foundation appropriate for work in the field. This program accommodates both the student whose immediate educational goals are satisfied by the bachelor's degree and the student who is planning to pursue study in business fields beyond the baccalaureate level.#

Your business administration degree can be further specialized by focusing on the following emphasis area:

  • New Media / Internet Marketing
  • Project Management