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Walden University is accredited by The Higher Learning Commission and a member of the North Central Association.

Walden University

Bachelor of Science in Business Administration - Public Relations

This program puts working professionals like you on a clear path to lifelong learning and success. Maximizing your career opportunities, making important contributions to your profession, reaching your potential--you define success, and Walden will help you achieve it. Through a program that combines academic theory with practical application, you’ll gain knowledge and experience in areas vital to business and society, such as: social awareness, responsibility and civic engagement; cross-cultural competence; and evidence-based decision making in an information-rich world.

In this concentration, you will study ways to apply the principles and practices of public relations to generate positive publicity and media coverage. Help develop the skills needed to create integrated messaging to improve media opportunities for your organization and to successfully manage internal and external communications.